We are Independent Web Video Creators, a newly founded group which represents the interests of creative professionals who craft and distribute video content across the world wide web.
We are connected directly to our audience via the screens through which we deliver our content. As creators we retain the rights to our work and govern its reach across the web. As artisans we engage with all disciplines to craft our stories. As storytellers we are in constant conversation with our audience, we establish communities and continue to build upon our creations.
We do not seek nor do we require permission to make or share our work.
The old structures of the media industry fail to serve our needs and we reject any filters or gatekeepers of old media which would stand between us and our audience. As independent web video creators and storytellers we share the vision of our work with our audience, using the democratic tools of the internet to create a richer, collaborative two-way experience.
We acknowledge the hard won protections of all players in traditional media (producers, writers, performers, musicians and more) contained in various agreements which are staunchly defended, and rightly so, by all concerned. We do not seek to unravel, negate or destroy those agreements. Instead, we are media professionals seeking to have the needs of this new generation of digital creators addressed with fresh minds and the clear understanding that creating for the web is a new industry unto itself, not an extension of the status quo, with a need for new working relationships and collaborations amongst all parties.
We do not intend to be confrontational with any established group. We are neither foe nor adversary to old media. However, we are firm in our resolve that these are changing times in a rapidly changing world where the rules of engagement must also change – and for the better to all concerned.
We seek to govern our own fate. We are committed to real long term growth as a professional industry. We embrace new business models and new ideas.
Independent Web Video Creators are organizing throughout the world to share knowledge, experience, skills and resources. We gather online and in the real world to represent our needs and shape our emerging industry. To those who also embrace new ideas of narrative and distribution, to those who are creating a new relationship between artist and audience, and to those who are explorers and innovators in the growing marketplace of online storytelling – we encourage you to join with us to shape and build our world.
The web is not just another distribution channel for broadcast signals. It is a conversation between everyone and it is an extension of our nervous systems. We seek to create and share and prosper in this new age of screen culture and interconnected thought.
We are Independent Web Video Creators.
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